CPG Marketers Now Spend More on Digital Than Traditional Ads

Trend Summary: Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined. A new online study of 600 brand marketers, retailers and shoppers by Cadent Con…

Source: CPG Marketers Now Spend More on Digital Than Traditional Ads

CPG Marketers Now Spend More on Digital Than Traditional Ads

Trend Summary: Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined. A new online study of 600 brand marketers, retailers and shoppers by Cadent Con…

Source: CPG Marketers Now Spend More on Digital Than Traditional Ads

CPG Marketers Now Spend More on Digital Than Traditional Ads

Trend Summary: Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined.


mtt-logoA new omagifying-glass-on-peoplenline study of 600 brand marketers, retailers and shoppers by Cadent Consulting Group, a spinoff from WPP’s Kantar Retail, reveals that the latter two groups give digital lower marks for effectiveness than … read on


screenshot-meWelcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of MarketingTrendTracker.com [MTT for brevity]. The blog’s purpose is to introduce you to my unique Norton Verisign certificated website.

MTT  is different – significantly different – to the myriad of other online marketing, advertising  and media sources, the key difference being that it not only reports each day’s relevant marketing and media trends but also identifies, curates and collates the trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,600 trends relating to the global marketing, advertising and media industries. Each trend is categorised under twelve main headings and forty sub-headings. A single click on any of these categories and sub-categories listed in the column on the left of the home page will be displayed instantaneously.

I invite you to evaluate this unique professional resource risk-free via my 180-days free trial providing unlimited access to the MTT database at zero cost. To accept my free offer click on this Registration link


About Us
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483

US Marketers Confidence Yo-Yos On Targeting and ROI

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Today’s Trend Summary: US marketers confidence rises overall but fails to meet key objectives.


thumbsupAccording to the 2017 edition of the American Marketing Association’s Marketers Confidence Index, marketers overall are more confident than they were a year ago. However, there’s a downside: specifically that they are losing read on…


screenshot-meHi, I’m geriatric marketing veteran Peter Scott-Smith and welcome to my blog. I’d like to introduce MarketingTrendTracker.com, my Norton Verisign certificated parent website dedicated to the delivery of information on the latest marketing trends to those engaged in the worldwide marketing, advertising and media industries. Here’s today’s trend.


The above trend, along with two thousand-plus other marketing-oriented trends, is brought to you gratis by MarketingTrendtracker.com.

I invite you to evaluate this unique professional resource risk-free via our 180-days free trial providing unlimited access to the MTT database at zero cost. To accept my free offer please click on this Registration link

Microsoft Woos Marketers With ‘Teams’ Chat-Based Workspace

Trend Summary: Microsoft puts ‘Teams’ chat-based workspace inside Office 365. Can Microsoft play catch-up in the collaboration space with it’s latest baby Teams? Given that the IT…

Source: Microsoft Woos Marketers With ‘Teams’ Chat-Based Workspace

Microsoft Woos Marketers With ‘Teams’ Chat-Based Workspace

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Trend Summary: Microsoft puts ‘Teams’ chat-based workspace inside Office 365.


microsoft-logoCan Microsoft play catch-up in the collaboration space with it’s latest baby Teams? Given that the IT titan currently boasts 85 million commercial users of Office 365 the answer is a resounding … read on


screenshot-me

Welcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of MarketingTrendTracker.com [MTT for brevity]. The blog’s purpose is to introduce you to my unique Norton Verisign certificated website dedicated to the delivery of information on the latest marketing trends to those engaged in the worldwide marketing, advertising and media industries.

Live Video Finally Takes Off in USA

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Today’s Trend Summary: It is estimated that 63% of US internet users in the 18-34 age group have watched live video.


A svideo-livetudy conducted in January 2017 by consulting firms Warc and Deloitte Digital reveals that live video has the greatest potential when it focuses on newsworthy events that attract high rates of … read on


screenshot-meWelcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of MarketingTrendTracker.com [MTT for brevity]. The blog’s purpose is to introduce you to my unique Norton Verisign certificated website.

MTT’s unique database currently contains over 2,600 trends relating to marketing, advertising and media, each of which is categorised under twelve main categories and forty sub-categories. A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page. The results are displayed instantaneously.

I invite you to evaluate this unique professional resource risk-free via my 180-days free trial providing unlimited access to the MTT database at zero cost. To accept this no strings offer click on this Registration link