US Marketers Confidence Yo-Yos On Targeting and ROI

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Today’s Trend Summary: US marketers confidence rises overall but fails to meet key objectives.


thumbsupAccording to the 2017 edition of the American Marketing Association’s Marketers Confidence Index, marketers overall are more confident than they were a year ago. However, there’s a downside: specifically that they are losing read on…


screenshot-meHi, I’m geriatric marketing veteran Peter Scott-Smith and welcome to my blog. I’d like to introduce MarketingTrendTracker.com, my Norton Verisign certificated parent website dedicated to the delivery of information on the latest marketing trends to those engaged in the worldwide marketing, advertising and media industries. Here’s today’s trend.


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Author: Moonwink

An aged cynic who reviles the lies, greed and corruption of those who seek to control our way of life both at local and parliamentary levels. My only hope is that I'll live long enough to see a revolution by Britain's hoodwinked electorate.

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