CPG Marketers Now Spend More on Digital Than Traditional Ads

Trend Summary: Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined.

mtt-logoA new omagifying-glass-on-peoplenline study of 600 brand marketers, retailers and shoppers by Cadent Consulting Group, a spinoff from WPP’s Kantar Retail, reveals that the latter two groups give digital lower marks for effectiveness than … read on

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Author: Moonwink

Least Said Soonest Mended :)

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