Trend Summary: Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined.
A new online study of 600 brand marketers, retailers and shoppers by Cadent Consulting Group, a spinoff from WPP’s Kantar Retail, reveals that the latter two groups give digital lower marks for effectiveness than … read on
Welcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of MarketingTrendTracker.com [MTT for brevity]. The blog’s purpose is to introduce you to my unique Norton Verisign certificated website.
MTT is different – significantly different – to the myriad of other online marketing, advertising and media sources, the key difference being that it not only reports each day’s relevant marketing and media trends but also identifies, curates and collates the trends most likely to impact upon the world’s communications industries.
MTT’s unique database currently contains over 2,600 trends relating to the global marketing, advertising and media industries. Each trend is categorised under twelve main headings and forty sub-headings. A single click on any of these categories and sub-categories listed in the column on the left of the home page will be displayed instantaneously.
I invite you to evaluate this unique professional resource risk-free via my 180-days free trial providing unlimited access to the MTT database at zero cost. To accept my free offer click on this Registration link
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.
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