Major Advertisers See Media as a ‘Complex Headache’

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Trend Summary: Most advertisers perceive media as a ‘complex headache’.


screenshot-meWelcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of MarketingTrendTracker.com [MTT for brevity]. The blog’s purpose is to introduce you to my unique Norton Verisign certificated website. Here’s today’s trend …