Today’s Trend Summary: Advertisers and agencies alike apparently agree that clients are failing to lead on key media decisions.
A recent survey by UK media consultancy ID Comms found that advertisers are failing to meet expectations in four areas:  Setting clear key performance indicators (KPIs) for media.  Having a point of view on ROI for media.  Creating a well-established media community internally and  Leading media decisions from marketing rather than … read on
Welcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of MarketingTrendTracker.com [MTT for brevity]. The blog’s purpose is to introduce you to this unique Norton Verisign certificated website.
MTT is different – significantly different – to the myriad of other online marketing, advertising and media sources. MTT not only reports each day’s relevant marketing and media trends but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.
MTT’s unique database currently contains over 2,600 trends relating to marketing, advertising and media activity worldwide. Trends are categorised under twelve main headings and forty sub-headings. A single click on any of these will be displayed instantaneously. Try it for free.
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.
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