Finger-Pointing Agencies and Clients Battle Over ‘Key Media Decisions’


Today’s Trend Summary: Advertisers and agencies alike apparently agree that clients are failing to lead on key media decisions.

ad-technolgyA recent survey by UK media consultancy ID Comms found that advertisers are failing to meet expectations in four areas: [1] Setting clear key performance indicators (KPIs) for media. [2] Having a point of view on ROI for media. [3] Creating a well-established media community internally and [4] Leading media decisions from marketing rather than … read on

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Author: Moonwink

Least Said Soonest Mended :)

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