Finger-Pointing Agencies and Clients Battle Over ‘Key Media Decisions’

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Today’s Trend Summary: Advertisers and agencies alike apparently agree that clients are failing to lead on key media decisions.


ad-technolgyA recent survey by UK media consultancy ID Comms found that advertisers are failing to meet expectations in four areas: [1] Setting clear key performance indicators (KPIs) for media. [2] Having a point of view on ROI for media. [3] Creating a well-established media community internally and [4] Leading media decisions from marketing rather than … read on


screenshot-meWelcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of MarketingTrendTracker.com [MTT for brevity]. The blog’s purpose is to introduce you to this unique Norton Verisign certificated website.


MTT  is different – significantly different – to the myriad of other online marketing, advertising and media sources. MTT not only reports each day’s relevant marketing and media trends but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,600 trends relating to marketing, advertising and media activity worldwide. Trends are categorised under twelve main headings and forty sub-headings. A single click on any of these will be displayed instantaneously. Try it for free.


About Us
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483

Author: Moonwink

Least Said Soonest Mended :)

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