Today’s Trend Summary from Marketingtrendtracker.com
As Snapchat’s owner Snap goes public, advertisers are smacking their lips at the thought of new branding opportunities.
Prominent among adland’s lipsmackin’ fraternity is is Nestlé’s digital boss Pete Blackshaw, who is currently monitoring several pilots via the Snapchat app in the hope that it will become a critical marketing platform for his brands.
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