Nestlés Digital Supremo Rah-Rah’s It for Snapchat


Today’s Trend Summary from

As Snapchat’s owner Snap goes public, advertisers are smacking their lips at the thought of new branding opportunities.

Prominent among adland’s lipsmackin’ fraternity is is Nestlé’s digital boss Pete Blackshaw, who is currently monitoring several pilots via the Snapchat app in the hope that it will become a critical marketing platform for his brands.

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Author: Moonwink

Least Said Soonest Mended :)

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