MaaS Breaks New Ground Via Integrated Global Travel

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MaaS will rely on a digital platform that integrates all aspects of trip planning—booking, ticketing, and paying—across all modes of transportation, whether public or private. No longer will a traveller need to research train times, book a flight and pay for a car ride. Instead with a single app MaaS will handle it all.

Hi, welcome to my blog! I’m semi-retired marketing veteran Peter Scott-Smith, founder and for more than a decade managing director of Promotional Logistics Ltd [AKA Prolog], a provider of marketing services to major multinationals, among them BirdsEye Walls, British Airways, NatWestBank, Shell UK Oil and ICI Pharmaceuticals.

But enough ancient history! These days I’m managing editor and controlling shareholder of [MTT] and the aim of this blog is to acquaint my fellow marketers with this unique marketing information facility.

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