According to P&G Chief Brand Officer Marc Pritchard: “The days of giving digital a pass are over.” But there’s another medium with a huge share of marketers’ money which admits to a “viewability” problem of its own: corrugated instore paper displays!
Hi, I’m Peter Scott-Smith, marketing veteran and editor of MarketingTrendtracker.com [MTT hereon]. Welcome to my blog. Its purpose is to introduce you to MTT, a unique free tool for advertising and marketing professionals worldwide.
Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. For ease of access, these trends are categorised under twelve main headings and forty subheadings.