Trend Summary: Shoppable ads are on course to become the next big thing in influencer marketing.
So called ‘Shoppable Ads’ have soared in popularity over the past year, turning social media users into shoppers and enhancing the click-to-buy platform. Not only do these new features offer marketers the opportunity to enhance their targeting beyond gender, age and location, they also enable brands to run direct response campaigns with measurable results.
For your information here’s today’s latest marketingtrend.
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MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.
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