Fraud Cited As Biggest Ad Industry Challenge

Trend Summary: Ad fraud in the UK is the biggest industry challenge cited by both marketers and publishers.

According to a study conducted by London based internet marketing service Infectious Media, 33% of marketers say they are troubled by ad fraud, with brand safety in second place (26%) followed by viewability (21%), transparency (17%)  and geocompliance (3%).

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Hi, I’m semi-retired veteran marketer Peter Scott-Smith and welcome to my blog. Its aim is to promote, my Norton Verisign certificated website delivering information on the latest marketing trends to professionals engaged in the worldwide marketing, advertising and media industries. I invite you to evaluate this unique resource risk-free via my 180 days free trial offering unlimited access to the MTT database at zero cost.


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