People-Based Marketing Overtakes Personalisation

Trend Summary: People-based marketing is predicted to succeed where personalisation has struggled.


According to today’s MarketingTrendtracker.com [MTT hereon], enterprise technology has, as yet, failed to account for consumers shopping behaviours in today’s multi-device, multi-channel, multi-browser world. While consumers’ behaviours trend towards convenience, marketers continue to focus on … read full article


Hi, I’m Peter Scott-Smith, retired marketing veteran and editor of MTT – and thanks for visiting my blog. Its purpose is to acquaint you with with MTT – an invaluable free resource for marketing and advertising professionals worldwide.
Conducting a daily scan of online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. Trends are categorised under twelve main headings and forty subheadings.

Marketers, Including P&G, Admit to Struggle With Ad Viewability

According to P&G Chief Brand Officer Marc Pritchard: “The days of giving digital a pass are over.” But there’s another medium with a huge share of marketers’ money which admits to a “viewability” problem of its own: corrugated instore paper displays!


Hi, I’m Peter Scott-Smith, marketing veteran and editor of MarketingTrendtracker.com [MTT hereon]. Welcome to my blog. Its purpose is to introduce you to MTT, a unique free tool for advertising and marketing  professionals worldwide.

Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. For ease of access, these trends are categorised under twelve main headings and forty subheadings.


Try MTT for yourself (it’s for free)
and if you are rightly cautious about clicking into the snake-pit of the internet rest assured.
MTT is Norton Verisign secured.

 

Growth Predicted for Global Pay TV Although Revenues Will Sag

Writing in today’s MediaPost, reporter Wayne Friedman notes that cable, satellite, and telcomms will continue to add new subscribers over the coming years although growth will be … click for complete article

Performance Media Set To Become the “New Programmatic” in TV Ads

Trend Summary: TV ads in the USA are about to undergo a huge shift in how they are bought and sold.


Read the full MarketingTrendtracker.com article

 

Today Australia, Tomorrow The World!

Trend Summary: Amazon.com is to launch a “retail offering” in Australia, challenging the nation’s existing retailers.


Amazon boss Jeff Bezoz has hurled the gauntlet of competition at the feet of Australia’s existing bricks and mortar retailers, who are already struggling to increase sales. The confirmation today by Amazon ends months of speculation among investors as to whether or when Amazon would fully launch in the Antipodean market.

Read the original unabridged MarketingtrendTracker.com article

Today’s Marketing Trend from MarketingTrendtracker.com

UK MARKETERS DITCH AD AGENCIES,
OPT FOR IN-HOUSE SERVICES 

Click here to view the trend for today 30 March 2017


WELCOME TO THE MARKETINGTRENDTRACKER.COM BLOG

Hi, welcome to my blog! I’m semi-retired marketing veteran Peter Scott-Smith, founder and for over a decade, Ceo of Prolog, a provider of marketing services to major multinational companies, among them Unilever, British Airways, NatWestBank, Shell UK Oil and the UK government’s Central Office of Information.

But enough ancient history! These days I’m editor and controlling shareholder of MarketingTrendTracker.com [MTT hereon] and my blog’s aim is to acquaint fellow marketers with a unique insight into present and future marketing trends worldwide. To the best of my knowledge there’s nothing else like it on the web!


MTT  is different – significantly different – to the myriad of other online marketing, advertising and media sources, in that it not only reports each day’s relevant marketing and media trends but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,685 trends relating to marketing, advertising and media and categorised under twelve main categories and forty sub-categories.

A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page will instantaneously display the results.

I invite you to evaluate this unique professional resource risk-free via our 180-days free trial providing unlimited access to the MTT database at zero cost. To accept my  free offer click on this Registration link


About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483

 

Marketers Increasingly Conduct Consumer Conversation Via Bots and AI

View marketing trend for today, 14 March 2017


Welcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of marketingtrendtracker.com – MTT hereon for the sake of brevity.

MTT  is different – significantly different – to the myriad of other online marketing, advertising and media sources, in that it not only reports each day’s relevant marketing and media news but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,600 trends relating to marketing, advertising and media and categorised under twelve main categories and forty sub-categories. A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page will instantaneously display the results.


About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483