Australian Bank Woos Customers With AI Driven Chatbots

Today’s Trend Summary
Chatbot apps foreshadow a bigger trend for Australian startups. Tomorrow the World?


Chatbots are robots that simulate intelligent conversations with customers.  Their name quite literally describes their primary function — robots that chat. They engage with customers who ask questions relating to a company, its products or general activities and then they reply with relevant responses in real time.


Hi, I’m semi-retired veteran marketer Peter Scott-Smith and welcome to my blog.

Its purpose is to promote my Norton Verisign certificated website  MarketingTrendTracker.com, delivering information on the latest marketing trends to professionals engaged in the worldwide marketing, advertising and media industries.

I invite you to evaluate this unique resource risk-free via my 180 days free trial offering unlimited access to the MTT database at zero cost.


How to Interrogate the MarketingTrendTracker Database?

  • MarketingTrendTracker [MTT hereon] is a unique marketing tool, reporting daily on the trends most likely to impact on the world’s marketing, advertising and communications industries. 
  • However, there’s a significant difference between MTT and other online marketing information sources, in that it provides a unique dual function. 
  • MTT identifies, curates, categorises and saveseach day’s reported trends to its unique database, classifying  each trend under one of twelve main headings and/or forty subheadings. The trends are automatically uploaded to MTT’s unique database. 
  • To access any or all of these trends, go to the column on the left of the MTT home page and click on any relevant heading or subheading to display all interrelated trend data. The results of your search are displayed instantaneously. 
  • To accept my no-strings offer simply click on this Registration link

MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details

Editorial Partner

12 The Green

Long Preston

BD23 4PQ

United Kingdom

eMail: peter@peterss.com

Tel: +44 01729 840 692

Artificial Intelligence and Data Science Top List of UK Tech Jobs

Today’s Trend Summary: One in ten new jobs in the UK are now in technology.


Over ten percent of new jobs created in the UK in 2017 to date have been in the field of technology, with expertise in artificial intelligence and data science being two of the primary drivers.

Filling those positions, however, is tough. According to Raj Mukherjee, senior vice president at job search specialist Indeed: “The software economy is driving significant new employment opportunities in London, and this is showing up in the tech talent shortage, especially where developer and more senior roles are concerned”.


Read the full and unabridged MarketingTrendTracker.com article


Hi, Welcome to my blog. I’m Peter Scott-Smith, editor of MarketingTrendTracker.com

As its name implies MarketingTrendTracker [MTT hereon] pinpoints the latest trends in marketing, advertising and media worldwide.

MoreoverMTT not only identifies but also curates, categorises and saves each day’s reported trends to its database, classifying each trend under one of twelve main headings and/or forty subheadings. The trends are automatically uploaded to MTT’s unique database of over 2,700 trends worldwide.


♦ I invite you to evaluate this unique professional resource risk free via my 180-days free trial providing unlimited access to the MTT database at zero cost. To accept this free offer simply click on this Registration link 


About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business management. 

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 01729 840692

Bot Fraud Set to Soar in 2017 Warns Advertising Body

Trend Summary: Economic losses due to bot fraud are estimated at $6.5bn globally in 2017.


A study released earlier this week by the Association of National Advertisers [ANA] and digital advertising security provider White Ops estimates the economic losses due to bot fraud at … 

My name’s Peter Scott-Smith and welcome to my blog. Its purpose is  to introduce you to MarketingTrendTracker.com, the blog’s Norton Verisign certificated parent website   dedicated to the delivery of information on the latest marketing trends to those engaged in the worldwide marketing, advertising and media industries.

The above trend, along with two thousand-plus  other marketing-oriented trends, is brought to you gratis by MarketingTrendtracker.com.

I invite you to evaluate this unique professional resource risk-free via my 180-days free trial offering unlimited access to the MTT database at zero cost. To accept my free offer click on this Registration link

Marketers Increasingly Conduct Consumer Conversation Via Bots and AI

View marketing trend for today, 14 March 2017


Welcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of marketingtrendtracker.com – MTT hereon for the sake of brevity.

MTT  is different – significantly different – to the myriad of other online marketing, advertising and media sources, in that it not only reports each day’s relevant marketing and media news but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,600 trends relating to marketing, advertising and media and categorised under twelve main categories and forty sub-categories. A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page will instantaneously display the results.


About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483