People-Based Marketing Overtakes Personalisation

Trend Summary: People-based marketing is predicted to succeed where personalisation has struggled.

According to today’s [MTT hereon], enterprise technology has, as yet, failed to account for consumers shopping behaviours in today’s multi-device, multi-channel, multi-browser world. While consumers’ behaviours trend towards convenience, marketers continue to focus on … read full article

Hi, I’m Peter Scott-Smith, retired marketing veteran and editor of MTT – and thanks for visiting my blog. Its purpose is to acquaint you with with MTT – an invaluable free resource for marketing and advertising professionals worldwide.
Conducting a daily scan of online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. Trends are categorised under twelve main headings and forty subheadings.

Lift-Off Predicted for Mobile Media Consumption In 2019

Trend Summary:  26% of media consumption worldwide will be mobile come 2019.

Hi, Welcome to my blog. I’m Peter Scott-Smith, managing partner of Marketing [MTT hereon]. Here’s today’s trend identified by MTT.

The latest forecast from Zenith Optimedia predicts that people across the world will spend an average of 122 minutes daily in accessing the mobile internet via browsers and apps – an amount that soars from a meagre ten minutes a day since 2010.

Performance Media Set To Become the “New Programmatic” in TV Ads

Trend Summary: TV ads in the USA are about to undergo a huge shift in how they are bought and sold.

Read the full article


Today’s Marketing Trend from

Digital Predicted to Lead Global Ad Growth in 2017 

Click here to view the trend for today 31 March 2017


Hi, welcome to my blog! I’m semi-retired marketing veteran Peter Scott-Smith, founder and for over a decade, Ceo of Prolog, a provider of marketing services to major multinational companies, among them Unilever, British Airways, NatWestBank, Shell UK Oil and the UK government’s Central Office of Information.

But enough ancient history! These days I’m editor and controlling shareholder of [MTT hereon] and my blog’s aim is to acquaint fellow marketers with a unique insight into present and future marketing trends worldwide. To the best of my knowledge there’s nothing else like it on the web!

MTT  is different – significantly different – to the myriad of other online marketing, advertising and media sources, in that it not only reports each day’s relevant marketing and media trends but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,685 trends relating to marketing, advertising and media and categorised under twelve main categories and forty sub-categories.

A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page will instantaneously display the results.

I invite you to evaluate this unique professional resource risk-free via our 180-days free trial providing unlimited access to the MTT database at zero cost. To accept my  free offer click on this Registration link

About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
Tel: +44 0792 2045 483