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MaaS will rely on a digital platform that integrates all aspects of trip planning—booking, ticketing, and paying—across all modes of transportation, whether public or private. No longer will a traveller need to research train times, book a flight and pay for a car ride. Instead with a single app MaaS will handle it all.
Hi, welcome to my blog! I’m semi-retired marketing veteran Peter Scott-Smith, founder and for more than a decade managing director of Promotional Logistics Ltd [AKA Prolog], a provider of marketing services to major multinationals, among them BirdsEye Walls, British Airways, NatWestBank, Shell UK Oil and ICI Pharmaceuticals.
But enough ancient history! These days I’m managing editor and controlling shareholder of MarketingTrendTracker.com [MTT] and the aim of this blog is to acquaint my fellow marketers with this unique marketing information facility.
MTT is different – significantly different – to the myriad of other online marketing, advertising and media information sources, in that it not only reports each day’s relevant marketing and media trends but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.
MTT’s unique database currently contains over 2,600 trends relating to marketing, advertising and media and categorised under twelve main categories and forty sub-categories. A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page will instantaneously display the results.
To evaluate MTT for yourself click here to get acquainted.
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