Marketing Trends from MarketingTrendTracker

Hi, I’m Peter Scott-Smith and welcome to this blog. Its purpose is to introduce you to my parent website MarketingTrendTracker.com. [MTT Hereon] It’s dedicated to the delivery of the latest marketing trends to those engaged in the worldwide marketing, advertising and media industries. Here’s today’s trend.


The above trend, along with two thousand-plus  other marketing-oriented trends, is brought to you gratis by MarketingTrendtracker.com [MTT Hereon].

I invite you to evaluate this unique professional resource risk-free via my 180-days free trial offering unlimited access to the MTT database at zero cost. To accept my free offer click on this Registration link

Marketing Trends From MarketingTrendtracker

Trend for today 22 JUNE 2017
Intel to Sponsor Olympics To Showcase Its Virtual Reality Tech

Trend Summary: US Technology titan Intel is driving the seemingly inexorable rise and rise of virtual reality into the world of marketing.


Hi, Welcome to my blog. I'm Peter Scott-Smith, managing editor of MarketingTrendTracker.com [MTT Hereon]

The blog’s purpose is to introduce media and marketing professionals to a unique marketing information tool that identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

These trends are categorised under twelve main headings and forty subheadings, a single click on which will instantly display all of the twelve main categories and forty sub-categories in the column on the left of this page.

MarketingTrendtracker is Norton Verisign secured to ensure visitors’ safety whilst on site.

I invite you to evaluate this unique professional resource risk-free via our 180-days free trial providing unlimited access to the MTT database at zero cost. To accept my  free offer click on this Registration link


About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483

Machine to Machine Marketing to Hit Circa 14Bn by 2021

Trend Summary: US multinational technology giant Cisco Systems predicts there will be 1.3bn more Internet users by 2021.


Hi, I’m Peter Scott-Smith, editor of MarketingTrendTracker.com, my Norton Verisign certificated parent website providing information on the latest marketing trends to all engaged in the worldwide marketing, advertising and media  industries. Here’s today’s trend.

The above trend, along with two thousand-plus other marketing-oriented trends, is brought to you gratis by MarketingTrendtracker.com.

I invite you to evaluate this unique professional resource risk-free via my 180-days free trial offering unlimited access to the MTT database at zero cost. To accept this free trial offer click here.

People-Based Marketing Overtakes Personalisation

Trend Summary: People-based marketing is predicted to succeed where personalisation has struggled.


According to today’s MarketingTrendtracker.com [MTT hereon], enterprise technology has, as yet, failed to account for consumers shopping behaviours in today’s multi-device, multi-channel, multi-browser world. While consumers’ behaviours trend towards convenience, marketers continue to focus on … read full article


Hi, I’m Peter Scott-Smith, retired marketing veteran and editor of MTT – and thanks for visiting my blog. Its purpose is to acquaint you with with MTT – an invaluable free resource for marketing and advertising professionals worldwide.
Conducting a daily scan of online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. Trends are categorised under twelve main headings and forty subheadings.

Mobile Predicted to Rule the Internet Roost

Trend Summary: The latest Internet Trends report from US venture capital firm KPCB envisages flat internet user growth and slowing smartphone shipments.


The report, also known as the ‘Mary Meeker’ report, was released today by US venture capital firm Kleiner Perkins Caufield & Byers [KPCB]. It predicts increased adspend on mobile, with ‘the dupopoly’ capturing … click for more


Hi, I’m Peter Scott-Smith, editor of MarketingTrendtracker.com and welcome to my blog. Its purpose is to introduce you to MarketingTrendTracker.com, our Norton Verisign certificated parent website dedicated to the delivery of information on the latest marketing trends to all engaged in the worldwide marketing, advertising and media industries. Here’s today’s trend.

The above trend, along with two thousand-plus  other marketing-oriented trends, is brought to you gratis by MarketingTrendtracker.com.

I invite you to evaluate this unique professional resource risk-free via my 180-days free trial offering unlimited access to the MTT database at zero cost. To accept my free offer click on this Registration link

MaaS Breaks New Ground Via Integrated Global Travel

Click here to read today’s trend in full …

MaaS will rely on a digital platform that integrates all aspects of trip planning—booking, ticketing, and paying—across all modes of transportation, whether public or private. No longer will a traveller need to research train times, book a flight and pay for a car ride. Instead with a single app MaaS will handle it all.


Hi, welcome to my blog! I’m semi-retired marketing veteran Peter Scott-Smith, founder and for more than a decade managing director of Promotional Logistics Ltd [AKA Prolog], a provider of marketing services to major multinationals, among them BirdsEye Walls, British Airways, NatWestBank, Shell UK Oil and ICI Pharmaceuticals.

But enough ancient history! These days I’m managing editor and controlling shareholder of MarketingTrendTracker.com [MTT] and the aim of this blog is to acquaint my fellow marketers with this unique marketing information facility.


About MarketingTrendTracker

MTT  is different – significantly different – to the myriad of other online marketing, advertising and media information sources, in that it not only reports each day’s relevant marketing and media trends but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,600 trends relating to marketing, advertising and media and categorised under twelve main categories and forty sub-categories. A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page will instantaneously display the results.

To evaluate MTT for yourself click here to get acquainted.
No strings, no follow-ups!


Thanks again for visiting my blog. Come back soon!

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483

Marketers Increasingly Conduct Consumer Conversation Via Bots and AI

View marketing trend for today, 14 March 2017


Welcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of marketingtrendtracker.com – MTT hereon for the sake of brevity.

MTT  is different – significantly different – to the myriad of other online marketing, advertising and media sources, in that it not only reports each day’s relevant marketing and media news but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,600 trends relating to marketing, advertising and media and categorised under twelve main categories and forty sub-categories. A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page will instantaneously display the results.


About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483