US Regulators Set to Challenge Dominance of Online Titans

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Peter Scott-Smith
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Marketing Mammoths Unite to Block Annoying Ads

Trend Summary:  Google’s Chrome browser will soon come with installed technology that will block the most annoying ads.


Google announced yesterday [June 1] the launch of a tool dubbed The Ad Experience Report. The tool will basically score publishers websites informing them which of their ads are deemed to be annoying “experiences.”


M&MT editor Barnaby Sludge

Read Barnaby Sludge’s op-ed take on Larry and Sergey’s nice little earner.

Be aware revered reader, I am at one with such charming and talented billionaires Larry and Sergey. Why shouldn’t such shy and retiring lads make an extra billion or three? More power to their tax accountants say I!


 

Google Moves In On Artificial Intelligence for Marketers

For many years, the idea of delivering robust personalisation and relevance in online advertising was aspirational, causing some marketers to pause. However, according to Ben Rubenstein, president of Denver based Possible Mobile, a developer of iOS and Android mobile apps for popular major brands it’s … read complete article here