Marketing Trends From MarketingTrendtracker

Trend for today 22 JUNE 2017
Intel to Sponsor Olympics To Showcase Its Virtual Reality Tech

Trend Summary: US Technology titan Intel is driving the seemingly inexorable rise and rise of virtual reality into the world of marketing.


Hi, Welcome to my blog. I'm Peter Scott-Smith, managing editor of MarketingTrendTracker.com [MTT Hereon]

The blog’s purpose is to introduce media and marketing professionals to a unique marketing information tool that identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

These trends are categorised under twelve main headings and forty subheadings, a single click on which will instantly display all of the twelve main categories and forty sub-categories in the column on the left of this page.

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I invite you to evaluate this unique professional resource risk-free via our 180-days free trial providing unlimited access to the MTT database at zero cost. To accept my  free offer click on this Registration link


About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483

Tech Titans Rule Global Brands Roost

Trend Summary: Technology giants Google, Apple, Microsoft, Amazon and Facebook snare the top five places in the 2017 Brandz ranking.


The annual Brandz ranking study, conducted by WPP and Kantar Millward Brown, combines measures of brand equity based on interviews with over three million consumers about their perceptions of thousands of global brands.


Hi, I’m Peter Scott-Smith, author of this blog. It’s purpose is to  to introduce you to MarketingTrendTracker.com, reporting daily on the latest marketing trends to those engaged in the worldwide marketing, advertising and media industries.  Here’s today’s trend.

I invite you to evaluate this unique Norton Verisign certified professional resource risk-free via my 180-days free trial offering unlimited access to the MTT database at zero cost. To accept my free offer just click on this Registration link

About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483

 

 

People-Based Marketing Overtakes Personalisation

Trend Summary: People-based marketing is predicted to succeed where personalisation has struggled.


According to today’s MarketingTrendtracker.com [MTT hereon], enterprise technology has, as yet, failed to account for consumers shopping behaviours in today’s multi-device, multi-channel, multi-browser world. While consumers’ behaviours trend towards convenience, marketers continue to focus on … read full article


Hi, I’m Peter Scott-Smith, retired marketing veteran and editor of MTT – and thanks for visiting my blog. Its purpose is to acquaint you with with MTT – an invaluable free resource for marketing and advertising professionals worldwide.
Conducting a daily scan of online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. Trends are categorised under twelve main headings and forty subheadings.

Marketers, Including P&G, Admit to Struggle With Ad Viewability

According to P&G Chief Brand Officer Marc Pritchard: “The days of giving digital a pass are over.” But there’s another medium with a huge share of marketers’ money which admits to a “viewability” problem of its own: corrugated instore paper displays!


Hi, I’m Peter Scott-Smith, marketing veteran and editor of MarketingTrendtracker.com [MTT hereon]. Welcome to my blog. Its purpose is to introduce you to MTT, a unique free tool for advertising and marketing  professionals worldwide.

Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. For ease of access, these trends are categorised under twelve main headings and forty subheadings.


Try MTT for yourself (it’s for free)
and if you are rightly cautious about clicking into the snake-pit of the internet rest assured.
MTT is Norton Verisign secured.

 

Lift-Off Predicted for Mobile Media Consumption In 2019

Trend Summary:  26% of media consumption worldwide will be mobile come 2019.


Hi, Welcome to my blog. I’m Peter Scott-Smith, managing partner of Marketing Trendtracker.com [MTT hereon]. Here’s today’s trend identified by MTT.

The latest forecast from Zenith Optimedia predicts that people across the world will spend an average of 122 minutes daily in accessing the mobile internet via browsers and apps – an amount that soars from a meagre ten minutes a day since 2010.

Nielsen Says “Hi To AI”

Today’s marketing trend brought to you by MarketingTrendTracker.com

Hi, I’m Peter Scott-Smith, owner and editor of MarketingTrendTracker.com [MTT hereon]. MTT is different – significantly different – to the myriad of other online marketing, advertising and media sources, in that it not only reports each day’s relevant marketing and media news but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,600 trends relating to marketing, advertising and media and categorised under twelve main categories and forty sub-categories. A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page will instantaneously display the results.


I invite you to evaluate this unique professional resource risk-free via our 180-days free trial providing unlimited access to the MTT database at zero cost. To accept my  free offer click on this Registration link


About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483

Today’s Marketing Trend from MarketingTrendtracker.com

Digital Predicted to Lead Global Ad Growth in 2017 

Click here to view the trend for today 31 March 2017


WELCOME TO THE MARKETINGTRENDTRACKER.COM BLOG

Hi, welcome to my blog! I’m semi-retired marketing veteran Peter Scott-Smith, founder and for over a decade, Ceo of Prolog, a provider of marketing services to major multinational companies, among them Unilever, British Airways, NatWestBank, Shell UK Oil and the UK government’s Central Office of Information.

But enough ancient history! These days I’m editor and controlling shareholder of MarketingTrendTracker.com [MTT hereon] and my blog’s aim is to acquaint fellow marketers with a unique insight into present and future marketing trends worldwide. To the best of my knowledge there’s nothing else like it on the web!


MTT  is different – significantly different – to the myriad of other online marketing, advertising and media sources, in that it not only reports each day’s relevant marketing and media trends but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,685 trends relating to marketing, advertising and media and categorised under twelve main categories and forty sub-categories.

A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page will instantaneously display the results.

I invite you to evaluate this unique professional resource risk-free via our 180-days free trial providing unlimited access to the MTT database at zero cost. To accept my  free offer click on this Registration link


About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 0792 2045 483