Marketing Trends From MarketingTrendtracker

Trend for today 22 JUNE 2017
Intel to Sponsor Olympics To Showcase Its Virtual Reality Tech

Trend Summary: US Technology titan Intel is driving the seemingly inexorable rise and rise of virtual reality into the world of marketing.


Hi, Welcome to my blog. I'm Peter Scott-Smith, managing editor of MarketingTrendTracker.com [MTT Hereon]

The blog’s purpose is to introduce media and marketing professionals to a unique marketing information tool that identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

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MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

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Vast Data Troves Yield Only Minor Growth In Ad Buying Efficiency

Today’s Trend Summary: Despite the headline  above a majority of marketers worldwide believe there will be growth in their categories this year.


In the Zenith Optimedia survey — conducted by the same Global Intelligence team that undertakes the agency’s spending forecasts — the agency’s clients were asked how confident they were that their business categories would experience growth this year.

Each category was then ranked on a scale of zero to 100, where 100 means everyone surveyed in their category expects substantial growth, and 0 means that all surveyed expect substantial decline.

A rank of 50 means the average expectation is for no growth.


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About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com
Tel: +44 01729 840 692