Consumers Give Thumbs Down to Brands, Citing ‘Poor Content’

Trend Summary: A study of people in thirty-three nations reveals that they couldn’t care if less if 74% of the brands they use disappeared. The study, conducted by Havas Media Group, polled circa 3…

Source: Consumers Give Thumbs Down to Brands, Citing ‘Poor Content’

Consumers Give Thumbs Down to Brands, Citing ‘Poor Content’

Trend Summary: A study of people in thirty-three nations reveals that they couldn’t care if less if 74% of the brands they use disappeared.


The study, conducted by Havas Media Group, polled circa 300,000 people, spanning thirty-three countries and 1,500 brands, but the bad news for marketers is that … read on


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About Us
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK-based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Peter Scott-Smith
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com

2017 Will Herald the Era of Native Mobile Advertising

Trend Summary: 2017 is predicted to be the tipping point for Native Mobile Advertising. According to sales intelligence company MediaRadar, publishers see an average renewal rate of 33% for native …

Source: 2017 Will Herald the Era of Native Mobile Advertising

2017 Will Herald the Era of Native Mobile Advertising

Trend Summary: 2017 is predicted to be the tipping point for Native Mobile Advertising.


According to sales intelligence company MediaRadar, publishers see an average renewal rate of 33% for native ad products when campaigns run for less than six months. News outlets like the Wall Street Journal, however, experience … read on


The above trend, along with over two thousand other marketing-oriented trends, is brought to you gratis by  MarketingTrendtracker.com, an essential online resource for those engaged in the worldwide marketing, advertising and media industries.

We invite you to evaluate this unique professional resource risk-free with 180 days free trial and unlimited access to the MTT database at zero cost. To accept our free offer click on this Registration link

About Us
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com

US Mobile Adspend Predicted to Double By 2021

Trend Summary: Annual mobile ad spending in the USA will reach $72 billion by 2021.


Mobile%20Payment%20System[1].jpgA new forecast from US media and telecommunications financial consulting firm BIA/Kelsey predicts that by 2021 spending on mobile media in the USA will have increased by … read on

The above trend, along with over two thousand other marketing-oriented trends, is brought to you gratis by  MarketingTrendtracker.comm, an essential online resource for those engaged in the worldwide marketing, advertising and media industries.

We invite you to evaluate this unique professional resource risk-free with 180 days free trial and unlimited access to the MTT database at zero cost. To accept our free offer click on this Registration link


About Us
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com

Data-Driven Marketing and Advertising Spend Soars

Trend Summary: Now that marketers worldwide accept data as vital to their work, they are spending more on data-driven marketing.


DataStorytelling.jpgGiven that data-driven marketing and advertising is currently flavour of the month, marketers worldwide are getting better at … read on


The above trend, along with over two thousand other marketing-oriented trends, is brought to you gratis by  MarketingTrendtracker.com, an essential online resource for those engaged in the worldwide marketing, advertising and media industries.


We invite you to evaluate this unique professional resource risk-free with 180 days free trial and unlimited access to the MTT database at zero cost. To accept our free offer click on this Registration link

About Us
MarketingTrendTracker is a brand of FiveSight LLP, a UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston
BD23 4PQ
United Kingdom
eMail: peter@peterss.com

UK Adspend Growth Defies Brexit Headwinds

Trend Summary: UK adspend tipped for growth in 2017 despite Brexit headwinds.


GrowthChart(1).jpgThe latest Advertising Association/Warc Expenditure Report predicts that advertising expenditure in the UK will grow by 3.2% in 2017, buoyed by consistent growth in internet advertising and …read on

The above trend, along with over two thousand other marketing-oriented trends, is brought to you gratis by  MarketingTrendtracker.com, an essential online resource for those engaged in the worldwide marketing, advertising and media industries.

We invite you to evaluate this unique professional resource risk-free with 180 days free trial and unlimited access to the MTT database at zero cost. To accept our free offer click on this Registration link

About Us
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

Contact details
Editorial Partner
12 The Green
Long Preston BD23 4PQ
United Kingdom
eMail: peter@peterss.com