Tech Titans Rule Global Brands Roost

Trend Summary: Technology giants Google, Apple, Microsoft, Amazon and Facebook snare the top five places in the 2017 Brandz ranking.


The annual Brandz ranking study, conducted by WPP and Kantar Millward Brown, combines measures of brand equity based on interviews with over three million consumers about their perceptions of thousands of global brands.


Hi, I’m Peter Scott-Smith, author of this blog. It’s purpose is to  to introduce you to MarketingTrendTracker.com, reporting daily on the latest marketing trends to those engaged in the worldwide marketing, advertising and media industries.  Here’s today’s trend.

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About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

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People-Based Marketing Overtakes Personalisation

Trend Summary: People-based marketing is predicted to succeed where personalisation has struggled.


According to today’s MarketingTrendtracker.com [MTT hereon], enterprise technology has, as yet, failed to account for consumers shopping behaviours in today’s multi-device, multi-channel, multi-browser world. While consumers’ behaviours trend towards convenience, marketers continue to focus on … read full article


Hi, I’m Peter Scott-Smith, retired marketing veteran and editor of MTT – and thanks for visiting my blog. Its purpose is to acquaint you with with MTT – an invaluable free resource for marketing and advertising professionals worldwide.
Conducting a daily scan of online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. Trends are categorised under twelve main headings and forty subheadings.

Marketers, Including P&G, Admit to Struggle With Ad Viewability

According to P&G Chief Brand Officer Marc Pritchard: “The days of giving digital a pass are over.” But there’s another medium with a huge share of marketers’ money which admits to a “viewability” problem of its own: corrugated instore paper displays!


Hi, I’m Peter Scott-Smith, marketing veteran and editor of MarketingTrendtracker.com [MTT hereon]. Welcome to my blog. Its purpose is to introduce you to MTT, a unique free tool for advertising and marketing  professionals worldwide.

Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. For ease of access, these trends are categorised under twelve main headings and forty subheadings.


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Lift-Off Predicted for Mobile Media Consumption In 2019

Trend Summary:  26% of media consumption worldwide will be mobile come 2019.


Hi, Welcome to my blog. I’m Peter Scott-Smith, managing partner of Marketing Trendtracker.com [MTT hereon]. Here’s today’s trend identified by MTT.

The latest forecast from Zenith Optimedia predicts that people across the world will spend an average of 122 minutes daily in accessing the mobile internet via browsers and apps – an amount that soars from a meagre ten minutes a day since 2010.

Performance Media Set To Become the “New Programmatic” in TV Ads

Trend Summary: TV ads in the USA are about to undergo a huge shift in how they are bought and sold.


Read the full MarketingTrendtracker.com article