Tech Titans Rule Global Brands Roost

Trend Summary: Technology giants Google, Apple, Microsoft, Amazon and Facebook snare the top five places in the 2017 Brandz ranking.

The annual Brandz ranking study, conducted by WPP and Kantar Millward Brown, combines measures of brand equity based on interviews with over three million consumers about their perceptions of thousands of global brands.

Hi, I’m Peter Scott-Smith, author of this blog. It’s purpose is to  to introduce you to, reporting daily on the latest marketing trends to those engaged in the worldwide marketing, advertising and media industries.  Here’s today’s trend.

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About MTT
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

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People-Based Marketing Overtakes Personalisation

Trend Summary: People-based marketing is predicted to succeed where personalisation has struggled.

According to today’s [MTT hereon], enterprise technology has, as yet, failed to account for consumers shopping behaviours in today’s multi-device, multi-channel, multi-browser world. While consumers’ behaviours trend towards convenience, marketers continue to focus on … read full article

Hi, I’m Peter Scott-Smith, retired marketing veteran and editor of MTT – and thanks for visiting my blog. Its purpose is to acquaint you with with MTT – an invaluable free resource for marketing and advertising professionals worldwide.
Conducting a daily scan of online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. Trends are categorised under twelve main headings and forty subheadings.