Skippable Ads Have Become Behaviourally Ingrained

Trend Summary: Skipping ‘Skippable Ads’ has become ingrained behaviour for a majority of consumers.

skipthisadpResults of a trial released today by IPG Mediabrands subsidiaries Magna and Media Lab, reveal that 76% of consumers say they skip the ads because it is … read on


Welcome to my blog. I’m Peter Scott-Smith, retired marketing veteran and, these days, managing editor of [MTT for brevity hereon]. The blog’s purpose is to introduce you to MTT, my unique Norton Verisign certificated website.


MTT is different – significantly different – to the myriad of other online marketing, advertising  and media sources, in that it not only reports each day’s relevant marketing and media news but also identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries.

MTT’s unique database currently contains over 2,600 trends relating to marketing, advertising and media, each of which is categorised under twelve main categories and forty sub-categories. A single click on any of the twelve main categories and forty sub-categories listed in the column on the left of the home page. The results will be displayed instantaneously.

We invite you to evaluate this unique professional resource risk-free via our 180-days free trial providing unlimited access to the MTT database at zero cost. To accept our free offer click on this Registration link

About Us
MarketingTrendTracker [MTT] is a brand of FiveSight LLP, a small UK based partnership owned by three business professionals, each an acknowledged specialist in the respective fields of marketing intelligence, information technology and business finance.

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Editorial Partner
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Long Preston
BD23 4PQ
United Kingdom
Tel: +44 0792 2045 483